DNA
Tradition is not made overnight. We had to work hard, always innovating and paying attention to the drink market evolution.
TRADITION
Pirassununga started its activities before the 1920s, no wonder why it is one of the most traditional companies in the drink industry.
EVOLUTION
In the 1990s, the Pirassununga Drink Company bought all the Villa Velha brands, moving from a Cachaça-only industry to a big drink company with much more products in its range such as the Vodka Balalaika. Very carefully, the company manufactures its products, using modern processes, and then the customers receive the best quality at the same time as a fair price.
INNOVATION
In almost a century of expertise, the Pirassununga Drink Company brings to Brazil and to the whole world the authentic Brazilian drink flavours, in addition to Vodkas, Cachaças aged in oak barrels, Ice and Energy drinks.
EYESIGHT
Our goals are to produce drinks with the best quality versus the market price, using the best available techniques, therefore strengthening our brands and conquering more and more customers, providing quality and respect to distilled spirits and other drinks lovers and connoisseurs, anchored to competent professionals capable of evolving with the company growth.
MISSION
Our mission is to provide good Cachaças, Vodkas and other drinks to connoisseurs, and thus celebrating the diversity of cultural flavours created by the Brazilian Nation, expanding beyond the continents this true flavour that came from the result of a lot of determination and persistence, producing quality and respect for the customers.
VALUES
Customers and employees are our greatest assets, those who support our business and show us the best ways to our company.
Nowadays Pirassununga is placed among the largest drink companies in Brazil. The distribution of our products has expanded throughout the national and international market with expressive growth rates.

IBP – Pirassununga Drink Company cherishes and works for the preservation of the environment. All the water used in the processes is treated and returned clean to nature. Our production is made with returnable and recyclable packaging. We work thinking about the future that we want to leave for the new generations. We take care of today so that everyone may reap the rewards tomorrow.

ALCOOHOL AND DRIVING: ESCAPE FROM THIS TRAP
Currently, driving under any concentration of alcohol per liter of blood is a crime. The offender can be penalized with a traffic ticket, or lose the driver’s license and even face the jail.
CONSUMPTION IN THE RIGHT MEASURE
The consumption of alcohol in large quantities can affect the central nervous system causing sedation, intense drowsiness, loss of motor coordination, confusion and even coma.
PROHIBITED FOR MINORS
In addition to the prohibition by law of the sale and consumption of alcoholic drinks to those who are under 18 years old in Brazil,
the consumption of alcohol by minors compromises de full development of their growing brains.
PREGNANCY AND ALCOHOL DO NOT MATCH
Alcohol consumption, even moderate, according to the World Health Organization (WHO), should be avoided by pregnant women or those who are trying to conceive.
Tasting a drink should be something pleasant, so don’t overdo it. Drink it responsibly and have fun. And practice physical activities regularly. Your health will thank you!

sac@ibpira.com.br
19 3561 5433
Rua Pedro Pavani, 121
Bairro do Rosário
Pirassununga/SP